| Title |
The Effect of Consumer Reports' auto ratings on U.S. car sales
|
| Author |
Buelsing, Kelly
|
| Department |
Department of Economics and Business
|
| Institution |
Colorado College
|
| Degree Type |
bachelor
|
| Degree Name |
Bachelor of Arts
|
| Type of Resource |
text
|
| Digital Origin |
reformatted digital
|
| Date Accepted |
2007
|
| Date Digitized |
2009
|
| Abstract |
Consumer information search is a key component of the decision making process in the purchase of a new car or truck. One of the largest and most respected sources of new car information is the Consumer Reports Annual April Auto Issue, which rates and ranks new models annually. This study attempts to determine whether Consumer Reports' auto ratings have an effect on car sales, based on data from the 2005 Consumer Reports Annual April Auto Issue and quarterly sales data for the 2005 model year. Statistical analysis of the data shows that Consumer Reports' auto ratings have an effect on car sales.
|
| Keywords |
Information search
Consumer Reports
Product reviews
Purchase intention
Marketing
|
| Rights Statement |
Copyright restrictions apply. Contact the author for permission to publish.
|
| Extent |
ix, 60 p. : ill. (some col.) ; 29 cm.
|
| Note (thesis) |
Senior Thesis - Colorado College
|
| Note (bibliography) |
Bibliography : p. 56-60
|
| Publisher |
Colorado College
|
| Place of Publication |
Colorado Springs, Colorado
|
| Language |
eng
|
| OCLC Identifier |
159958105
|
| Handle |
http://hdl.handle.net/10176/coccc:2950
|
Buelsing_Thesis_A1b.pdf