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Title The Effect of Consumer Reports' auto ratings on U.S. car sales
Author Buelsing, Kelly
Department Department of Economics and Business
Institution Colorado College
Degree Type bachelor
Degree Name Bachelor of Arts
Type of Resource text
Digital Origin reformatted digital
Date Accepted 2007
Date Digitized 2009
Abstract Consumer information search is a key component of the decision making process in the purchase of a new car or truck. One of the largest and most respected sources of new car information is the Consumer Reports Annual April Auto Issue, which rates and ranks new models annually. This study attempts to determine whether Consumer Reports' auto ratings have an effect on car sales, based on data from the 2005 Consumer Reports Annual April Auto Issue and quarterly sales data for the 2005 model year. Statistical analysis of the data shows that Consumer Reports' auto ratings have an effect on car sales.
Keywords Information search
Consumer Reports
Product reviews
Purchase intention
Marketing
Rights Statement Copyright restrictions apply. Contact the author for permission to publish.
Extent ix, 60 p. : ill. (some col.) ; 29 cm.
Note (thesis) Senior Thesis - Colorado College
Note (bibliography) Bibliography : p. 56-60
Publisher Colorado College
Place of Publication Colorado Springs, Colorado
Language eng
OCLC Identifier 159958105
Handle http://hdl.handle.net/10176/coccc:2950
 
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Created: Wed, 05 May 2010, 14:24:23 MST by Cindy Tappan . Detailed History