| Title |
The Determinants of NFL Viewership: Evidence from Nielsen Ratings
|
| Author |
Carney, Shannon
Fenn, Aju J.
|
| Type of Resource |
text
|
| Digital Origin |
born digital
|
| Date Created |
2004-10
|
| Abstract |
Television ratings provide a measure of the number of viewers for every NFL football game, however these ratings do not reveal the viewers' motivation for watching the game. Using Nielsen ratings for locally televised NFL football games, this study investigates the determinants of NFL viewership. Data are compiled for 496 NFL games during the 2000 and 2001 seasons. The results suggest evidence of race, team success, and the closeness of the contest as significant determinants of NFL viewership.
|
| Keywords |
sports
NFL
Nielsen
television
|
| Rights Statement |
Copyright restrictions apply. Contact the author for permission to publish.
|
| Note (admin) |
Acquired as PDF from Colorado College Department of Economics and Business. Converted to PDF/A1.b using Adobe Acrobat Professional.
|
| Publisher |
Colorado College
|
| Place of Publication |
Colorado Springs, Colorado
|
| Local Identifier |
2004-02
|
| Handle |
http://hdl.handle.net/10176/coccc:2630
|
