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Collection: Faculty Working Papers  
 
Title The Determinants of NFL Viewership: Evidence from Nielsen Ratings
Author Carney, Shannon
Fenn, Aju J.
Type of Resource text
Digital Origin born digital
Date Created 2004-10
Abstract Television ratings provide a measure of the number of viewers for every NFL football game, however these ratings do not reveal the viewers' motivation for watching the game. Using Nielsen ratings for locally televised NFL football games, this study investigates the determinants of NFL viewership. Data are compiled for 496 NFL games during the 2000 and 2001 seasons. The results suggest evidence of race, team success, and the closeness of the contest as significant determinants of NFL viewership.
Keywords sports
NFL
Nielsen
television
Rights Statement Copyright restrictions apply. Contact the author for permission to publish.
Note (admin) Acquired as PDF from Colorado College Department of Economics and Business. Converted to PDF/A1.b using Adobe Acrobat Professional.
Publisher Colorado College
Place of Publication Colorado Springs, Colorado
Local Identifier 2004-02
Handle http://hdl.handle.net/10176/coccc:2630
 
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Name Description MIMEType Size Downloads
DeterminantsofNFL.pdf   master application/pdf 980.80KB 0

 
 
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Created: Fri, 15 Jan 2010, 09:44:55 MST by Christine Ashlock (admin) . Detailed History