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Collection: Faculty Working Papers  
Title Who REALLY Wants To Be A Millionaire: Game Show Contestant Behavior Under Risk
Author Johnson, Daniel K. N.
Gleason, Tracy R.
Type of Resource text
Digital Origin born digital
Date Created 2005-11
Abstract On the popular game show “Who Wants To Be A Millionaire”, men appear to average higher winnings than women. This paper investigates potential reasons, including different uses of information sources (lifelines) and different perceptions of risk. We include gender-based tests of Kahneman and Tversky’s prospect theory, but offer instead the counterintuitive conclusion that men are rewarded for acting slightly more cautiously than women do.
Keywords risk
prospect theory
game show
Rights Statement Copyright restrictions apply. Contact the author for permission to publish.
Note (admin) Acquired as PDF from Colorado College Department of Economics and Business. Converted to PDF/A1.b using Adobe Acrobat Professional.
Publisher Colorado College
Place of Publication Colorado Springs, Colorado
Local Identifier 2005-02
Handle http://hdl.handle.net/10176/coccc:2628
Attached Files
Name Description MIMEType Size Downloads
WhoReallyWants.pdf   master application/pdf 1.01MB 0

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Created: Fri, 15 Jan 2010, 09:30:38 MST by Christine Ashlock (admin) . Detailed History