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Title Organic labeling in the wine market : targeting the socially conscious consumer
Author Korustan, Berk
Department Department of Economics and Business
Institution Colorado College
Degree Type bachelor
Degree Name Bachelor of Arts
Type of Resource text
Digital Origin reformatted digital
Date Accepted 2009
Date Digitized 2009
Abstract Consumer behavior revolves around individuals' ability to gather and assess all the visual information provided by the product in order to decide whether or not to purchase that product. Traditionally consumers' wine purchasing decisions have been viewed as a function of three variables: brand, region of origin, and price. However in the past decade, societies around the world have become more aware of their impacts on their surrounding environments and as a result a new kind of consumer has emerged. The eco-consumer, when given the choice, will prefer to use/consume a product that was produced with minimal or no effect on the environment. This thesis aims to explain individuals' wine purchasing decisions, and specifically examines whether consumers' wine choices are not just a function of brand, region of origin, and price, but are also influenced by an organic designation.
Keywords Consumer behavior
Eco-consumer
Wine industry
Brand
Price
Region of origin
Organic wine
Rights Statement Copyright restrictions apply. Contact the author for permission to publish.
Extent 55 p. : ill. ; 29 cm.
Note (thesis) Senior Thesis -- Colorado College
Note (bibliography) Bibliography : p. 51-55
Language eng
OCLC Identifier 436149961
Handle http://hdl.handle.net/10176/coccc:1355
 
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Created: Fri, 20 Nov 2009, 09:07:06 MST Detailed History